Welcome to mbg's 2018 Beauty Awards! For more of our favorite products of the year, check out the rest of the awards here.
"Healthy hybrids" is a term mbg coined earlier this year to describe a new wave of beauty products. Instead of focusing on 100 percent natural ingredients, healthy hybrids (dubbed "clean clinical" and "safe synthetics" in other contexts) marry naturals with high-quality synthetics for a shelf-stable, nontoxic product. Lots of innovation in the clean beauty category is happening here—performance is prioritized, and ingredients are sourced and harvested more sustainably, both per consumer demand.